Metamorphosis: On the Wings of a Tale

Identity and campaign design for an annual benefit gala hosted by House of SpeakEasy—a New York City non-profit dedicated to connecting authors and communities through literary culture.

Inspired by the transformative nature of the Pygmalion myth and the interpretive quality of Rorschach inkblots, the project explores how a single story can shift and transform across multiple iterations. The identity hinges on a perfectly balanced central monogram that merges both structural and ornamental typefaces.

Identity, Motion Graphics, Website, Print, Collateral

made by jocelyn lau