Metamorphosis: On the Wings of a Tale

Identity and campaign design for an annual benefit gala hosted by House of SpeakEasy—a New York City nonprofit dedicated to connecting authors and communities through literary culture.

Inspired by the transformative nature of the Pygmalion myth and the interpretive quality of Rorschach inkblots, the project explores how a single story can shift and transform across multiple iterations. The identity hinges on a perfectly balanced central monogram that merges both structural and ornamental typefaces.

Identity, Motion Graphics, Website, Print, Collateral

made by jocelyn lau